Alex van Os, a 56-year-old resident of Monster, is deeply committed to fostering a sustainable food chain through his role at Grodan. With over 26 years of experience in tomato cultivation, Alex’s passion for horticulture runs deep. His transition to Grodan was a natural step, driven by his desire to make a lasting impact in an industry he knows inside out. “After 26 years of growing tomatoes, I’ve seen all the problems and challenges growers deal with,” Alex explains.
As a sales representative covering England, Ireland, and parts of the Netherlands, Alex thrives on assisting clients across various segments of horticulture. From vegetable growers to plant growers and even clients seeking green roofs and walls, Alex’s diverse expertise allows him to tailor solutions to meet their specific needs. “My goal is to help clients navigate challenges and find the perfect products to optimize their operations,” he shares.
Alex’s typical day is anything but typical. From face-to-face client interactions to collaborating with his team on innovative automation projects. Whether troubleshooting sensor issues or negotiating contracts, Alex’s dedication to customer satisfaction shines through. “I thrive on the opportunity to work closely with growers, exploring possibilities and guiding them towards success,” he says.
Reflecting on Grodan’s company culture, Alex emphasizes the importance of collaboration and continuous improvement. “We have a diverse team with varying backgrounds, all working towards a common goal,” he notes. Regular team meetings and training sessions ensure that everyone stays aligned and informed about market trends and product developments.
With a firm belief in the transformative power of stone wool substrates, Alex sees them as essential tools for maximizing resource efficiency in horticulture. “By utilizing these substrates, growers can achieve higher yields with fewer resources, ultimately contributing more effectively to feeding the world’s population.”
Looking ahead, Alex remains optimistic about Grodan’s role in shaping the future of horticulture. With a strong focus on sustainability and collaboration, both within the sector and among colleagues, he is determined to continue making a positive impact in creating a more sustainable cultivation chain.
