Frank Janssen embarked on his Grodan journey back in October 2012, stepping into the role of Account Manager in Southeast Netherlands. Since then, his path has meandered, expanding his territory to include Sweden and eventually the entirety of Scandinavia. What began locally has now evolved into a pan-Scandinavian adventure that spans various sectors, from greenhouses to indoor farming.
In the realm of sales, where every day unfurls with its own set of challenges, Frank navigates the landscape with seasoned expertise. “The day is always unpredictable,” he reflects, speaking to the dynamic nature of his role. Crafting quotes, negotiating deals, and liaising with clients form the cornerstone of his daily routine. He derives satisfaction from tailoring solutions to meet clients’ specific needs. “It’s about understanding what they need and figuring out how we can help,” he explains.
Whether engaging with clients or collaborating internally, Frank emphasizes the value of teamwork. “”Working alongside our green experts adds immense value,” he notes. “Their insights enhance our sales process, giving us a competitive edge.” In assessing Grodan’s culture, Frank values the stability and support it offers. “Being part of a solid company provides security and opportunities,” he says. “With different products and markets, there’s always something new to learn.” Grodan not only assists crops in growing but also supports its employees in their development. “You need to take the initiative yourself, but with a compelling case, they are certainly willing to invest in your growth,” Frank said.
“I made my ambitions known, and they facilitated a coaching program for me,” he continued. “Through coaching and subsequent assessments, I gained clarity on my strengths and areas for improvement, paving the way for targeted development.” This personalized support, tailored to Frank’s needs, enabled him to progress in his role.
Moreover, Frank highlights the significance of Grodan’s local roots in creating solid customer relationships. He explains, “By having local roots in the Netherlands, a global leader in greenhouse horticulture, we forge strong connections with our clients and dealers. This local presence bolsters our market position and enhances our reputation.” To prospective candidates, Frank offers a straightforward invitation. “It’s a company where you can learn and grow. If you’re up for the challenge, it might be the right fit.”




